New Frontier Design has carved a unique niche in the world of tiny homes, combining innovative design with exceptional customer service. In an exclusive interview with their CEO, David Latimer, the Rent a Backyard editorial team delved into the company's operational strategies, customer demographics, and the features that set them apart in the competitive tiny prefab home market.
Originally, New Frontier Design managed all production in-house. However, in 2019, they transitioned to outsourcing prefab production to enhance efficiency and scale. The company collaborates with manufacturing partners across the country, including Zook Cabins, which handles their large-scale production needs, and custom work from Movable Roots.
New Frontier Design primarily sells directly to consumers, eliminating the middleman to maintain a closer relationship with their clients. They also cater to enterprise companies with substantial budgets, offering tailored solutions to meet their specific needs.
Enterprise clients include big names like Disney and Dunkin’ Donuts.
Beyond tiny homes, David Latimer provides interior design and architecture services through a separate business, catering to residences, offices, retail spaces, and hotels. This comprehensive design expertise ensures that every New Frontier home is not only structurally sound but also aesthetically pleasing.
Leveraging 15 years of experience in designing and building, New Frontier Design has also started offering hourly consulting services, providing valuable insights and guidance to clients embarking on their home building and renovation journeys.
While the company has moved away from small-scale custom models — unless the order is for a minimum of 10 units — they continue to offer pre-designed models with lots of unique customization options.
Customers can choose between five models:
These models can be customized with unique materials, lighting, designs, and more; according the New Frontier website, “customizations are only limited by your budget.”
New Frontier Design's typical customers are property owners, ranging from those with sprawling country estates to those in urban environments like Los Angeles, where Accessory Dwelling Units (ADUs) are becoming increasingly popular. ADUs are perfect for Airbnbs and other types of rental property businesses.
The sales process at New Frontier Design is designed to be thorough yet efficient. After an initial inquiry, the team evaluates the project based on the client's budget, financing options, and timeline. An informational call is followed by a high-level design discussion to align expectations. Once a contract is signed, the project moves into the design phase, ensuring a seamless journey from order to delivery.
One of the standout features of New Frontier Design is their commitment to timely delivery. The company partners with Zook Cabins, known for their impressive capacity and competitive pricing, to deliver projects in six months or less (depending on customer demand). Movable Roots handles other models, ensuring that all units meet the highest standards of quality.
New Frontier Design distinguishes itself through its unique designs, high-quality craftsmanship, and unparalleled customer service. David Latimer focuses on building lasting relationships with clients rather than treating transactions as one-off sales, ensuring that every customer feels valued and well-cared-for.
If you’re looking for a high-end tiny home with the flexibility for custom lightning and interior from a talented designer, New Frontier Design could be a perfect fit.
You can reach out directly to David and the New Frontier team at sales@newfrontiertinyhomes.com
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